People are searching for you. We want to help them find you.
of all trackable website traffic comes from organic search.
click-through rate (CTR) the first Google result gets.
(Advanced Web Ranking)
of pages get no organic search traffic from Google.
of all mobile searches are related to location.
(Think with Google)
Websites are like cars. There are outer, visible parts that you can see, and there are vital parts “under the hood” that aren’t seen but are vitally important.
SEO is the “engine” of your website and allows potential clients to find you online! If your SEO isn’t properly hooked up, your website will fall to page 2, 5, or 8 of Google and the people who are searching for you won’t find you.
It’s not enough to have a beautiful website if no one can find you! You need to make sure that your website is Google-friendly and that’s why you need SEO.
Now, unfortunately, the essential elements of SEO are always changing. Fortunately for you, we have made it our mission to stay informed so your company gets exactly what Google wants, so your site is ranked higher and your potential clients find you!
How is Search Engine Optimization Done?
Search Engine Optimization is the process of optimizing your website so that Google (and other search engines) can find your website. If you search for your business name, your business probably comes up at the top or near the top of the search results. However, to get new clients, you need to show up for what you do, not who you are. Your potential clients will be searching for what you do (plumbing, construction, music lessons, dentist, etc.) because they are in need of your services.
Optimizing your site takes time and patience. The first step is finding the right keywords that people are searching in your area.
The next step is to make sure that your on-page optimizations reflect what people are searching for. This mainly takes place on the back-end of your website, but we may make recommendations of content changes that need to be made to your site as well.
The most important part of this process is making sure that your site stays up to date with the changes that Google makes to their search algorithm. It isn’t enough to set it up and forget about it. We make sure to stay on top of all of the changes that Google makes.
We are a transparent company, which means we will make sure that you can see what we do. We communicate on a weekly basis with you, letting you know what steps we are taking to improve your rankings and get you found by those who are searching for you. In this communication, you will not only see where your site is ranking but also what steps we have taken to improve your rankings.
Your first step will be to fill out a form online. This gives us the basic information that we need about your business and goals.
We will sit down with you, in our Elk River office or virtually, to dig into your business and start brainstorming about how to increase your rankings on Google!
A big part of the process is figuring out which keywords we should target with our actions. With this research, we will try to figure out what your clients and potential clients are already searching for and key into that.
We will create a gameplan for increasing your rankings! This includes keywords, strategies, and schedules that will benefit your website.
Once we have your gameplan ready, we will start to work on your on-page optimizations. These optimizations are done on the back-end of your site that will not affect the front-end of your site at all. We will work behind the scenes to optimize all aspects of your site. We will give recommendations to you and your team if there are any front-end changes that we think will help the process.
The largest part of the SEO process includes all of the work that we do off of your site to give it the largest boost in rankings. This includes writing articles that showcase your website as the source, optimizing your directory listings (Google My Business, Yelp, YP, etc.), and blogging. We take care of all of this and show you what we are doing before anything is posted or changed.
You will get monthly reports from us showing you the work that we have done and what your new rankings are. We want to be transparent in everything that we do, we will always show you what we are doing and how that is impacting your website.
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